Paid Search Coordinator - Retail
D
DEPT®Retail Search
Mountain or Pacific time zones, Mountain, PacificFull-TimeEntry
Salary50000 - 60000 USD per year
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Job Details
- Experience
- Minimum of 6 months
- Required Skills
- Microsoft Excel
Requirements
- A minimum of 6 months’ paid search experience (Amazon Search ideal, Google Ads or Facebook Ads acceptable)
- Comfortable with budgeting, bidding, and testing methodology
- Proven prior work experience in a production-oriented or similar role
- Strong analytical and reporting skills
- Proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns
- Located in either the Mountain or Pacific time zones
Responsibilities
- Developing a strong proficiency in core paid media channel execution within Amazon Search, Walmart Search, Best Buy Search and Target Search.
- Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals.
- Monitoring campaigns daily to look for performance fluctuations and trends.
- Developing client-facing performance write-ups for the Account Manager’s review.
- Crafting clear and compelling internal and external communications.
- Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed.
- Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development).
- Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction.
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