Senior Paid Search Strategist
Inactive
United States or CanadaFull-TimeSenior
Salary110000 - 130000 USD per year
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Job Details
- Experience
- 4-5+ years
- Required Skills
- SalesforceMicrosoft Excel
Requirements
- 4-5+ years of paid search experience in a B2B environment.
- Experience managing multiple paid advertising accounts.
- In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices.
- Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
- Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won.
- Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.
- Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc.
- Excellent data analysis skills: Excel is your best friend!
- Experience in debugging funnel issues with Sales Teams (preferred).
- Multi-year experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels (preferred).
- Understanding of how to utilize AI tools to ad test or improve day-to-day processes (preferred).
Responsibilities
- Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
- Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
- Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
- Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
- Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
- Analyze SEM performance, making recommendations and executing optimizations.
- Assist in managing multiple advertising accounts.
- Create reports to measure campaign performance and show ROI of efforts.
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