Senior Demand Generation Marketing Manager
Permanent US residents at this time. Remote from any state except Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Rhode Island, South Dakota and West Virginia.Full-TimeSenior
SalaryAt least 117000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 7+ years of experience leading B2B demand generation marketing
- Proven ability to build and scale multi-channel marketing programs (paid media, email, content, events)
- Strong hands-on experience with marketing automation tools (e.g. HubSpot, Marketo)
- Strong hands-on experience with CRM systems
- Experience using Salesforce to manage pipeline reporting and campaign performance tracking
- Highly data-driven, with a bias for action and experimentation
- Builder mindset—comfortable navigating ambiguity and turning strategy into execution
- Clear communicator and strong cross-functional collaborator that can rally a team around a campaign and goal
Responsibilities
- Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth
- Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships
- Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program
- Own website performance reporting and drive landing page optimization to improve conversion rates
- Build content marketing initiatives that engage our audience and reinforce thought leadership
- Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads
- Collaborate closely with sales and sales enablement to align campaigns and lead flow
- Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution
- Track, analyze, and report on pipeline performance and marketing ROI across all programs
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