SEO Strategist

DirectiveB2B performance marketing

Remote - CanadaFull-TimeMiddle

Salary not disclosed

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Job Details

Required Skills: Google AnalyticsSEOSlackAsanaSEMrushAhrefs

Requirements

Proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organisational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO and Content
Must have agency experience
Must have B2B tech and/or SaaS experience
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Responsibilities

Create custom strategies and implement best practices for clients to achieve NSMs.
Use project phase for initial client strategy and optimize/revise strategies based on marketing goals, campaigns, and historical performance.
Work closely with Associate Director when roadblocks impact strategy and goal attainment.
Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Use best practices like LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production.
Set client goals using data from Google Analytics, CRM, SEMRush, and Ahrefs reports, with Associate Director approval.
Ensure planned strategy is executed through project management, delegating tasks to team members and clients.
Partner with Project Managers to ensure all tasks are created, assigned, and due dates are met and communicated.
Work with content writers and designers to complete content campaigns on time and ensure quality.
Build relationships with clients beyond deliverables, acting as the primary interface.
Proactively communicate with clients on timeline expectations, goal attainment, and deliverable cadence.
Proactively communicate with internal leadership on roadblocks, growth opportunities, and account changes.
Regularly report to clients on strategy progress and impact through bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews.
Look for opportunities for clients to grow their business with Directive (upsells/cross-sells/referrals).

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