Influencer and Content Creator Strategist (Contract)
New
P
PlayStation GlobalGaming, Entertainment
Toronto, Canada, hybrid (preferred) East Coast, remote (considered)ContractMiddle
Salary83,000 - 124,600 CAD per year
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Job Details
- Languages
- English; French Canadian language proficiency is a plus
- Experience
- 5+ years
- Required Skills
- Microsoft Office SuiteGoogle WorkspaceSlack
Requirements
- Bachelor’s degree or equivalent
- 5+ years of experience in influencer marketing, partnerships, or creator programs, ideally working with consumer-facing brands or products
- Proven creator/influencer experience with end-to-end ownership of paid partnerships (strategy → talent selection → negotiation/contracts → execution → reporting)
- Demonstrated ability to lead agency partners and talent-driven content productions (creative development, production planning, approvals, timelines, budgets)
- Exceptional briefing and storytelling ability: can translate a launch strategy into authentic creator-native content moments
- Deep fluency in gaming culture and creator ecosystems, including how gamers discover, discuss, and adopt new games/products across social platforms
- Strong creator judgment: ability to spot culturally relevant talent early, assess authenticity/fit, and anticipate community reaction
- Strong communication skills, including written, verbal, and interpersonal communication
- Passion for gaming and community building
- Deep understanding of the digital, social, and media landscape, with the ability to identify and interpret emerging digital trends
- Familiarity with major content creator platforms, including YouTube, Facebook, TikTok, Instagram, and Twitch
- Experience developing and managing creator-led initiatives such as giveaways, contests, and community engagement programs
- Strong project management skills with the ability to prioritize tasks and manage multiple initiatives effectively
- Data-literate: comfortable defining success metrics, reading creator performance signals, and using insights to optimize strategy
- High integrity and compliance mindset, including understanding of disclosure requirements and brand safety expectations in Canada and globally
- Proficiency with collaboration and productivity tools such as Microsoft Office Suite, Google Workspace, Slack, and AI tools (e.g., ChatGPT, Copilot)
Responsibilities
- Own the Canada creator/influencer strategy across the launch calendar, ensuring creator activity ladders to clear campaign objectives and fits the realities of gaming communities
- Lead paid influencer partnerships end-to-end with agency support: creator sourcing and evaluation, outreach, negotiation, contracting, briefing, deliverable management, approvals, and post-campaign reporting
- Develop creator campaign briefs that translate campaign strategy into creator-native storytelling and ensure creators clearly understand product positioning and key beats
- Partner with Social, PR/Comms, Local Campaign Managers and Global PlayStation teams to integrate creators into broader campaigns and community moments
- Coordinate creator “capture plans” and access moments (e.g., content days, livestream plans, behind-the-scenes access, event activations) and provide on-site/on-set support when required
- Stay ahead of creator platform trends, emerging voices, and cultural moments in Canada, proactively identifying opportunities where PlayStation can show up with relevance
- Run and grow the PlayStation creator and talent partnership program in Canada: recruiting and onboarding creators, tiering/relationship management, ongoing communications, community touchpoints, and program operating rhythms
- Identify, build, and maintain relationships with key influencers, content creators, and power users, evaluating the impact of these partnerships on an on-going basis
- Define and report performance measurement for creator work (reach, views/watch time, engagement quality, sentiment, share of conversation, community growth signals), and translate results into actionable recommendations for future launches
- Manage budgets for creator partnership fees, in-kinds exchanges and productions in Canada, including forecasting, tracking, and post-mortems that connect spend to outcomes
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