VP Marketing
J
JimdoSaaS
GermanyFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 12+ years of progressive marketing experience, 4+ years in a senior marketing leadership role
Requirements
- 12+ years of progressive marketing experience in SaaS (B2C or PLG environments preferred)
- 4+ years in a senior marketing leadership role
- Proven track record of scaling revenue through demand generation and strong product marketing
- Deep understanding of PLG models and modern SaaS funnel metrics (CAC, LTV, conversion, retention, expansion ARR)
- Experience integrating AI and automation into marketing strategy and experimentation
- Strong leadership experience in remote-first, distributed teams
- Strategic mindset with the ability to balance long-term vision and hands-on execution
Responsibilities
- Define and execute a global marketing strategy aligned with revenue and company OKRs
- Own product positioning, messaging, pricing narratives, and competitive differentiation
- Lead go-to-market strategy for new features, AI capabilities, and market expansions
- Build and scale an AI-driven demand generation engine across paid, SEO, partnerships, lifecycle, and PLG
- Align closely with Sales, RevOps, Product, and CS to optimize full-funnel performance (acquisition → retention → expansion)
- Strengthen Jimdo’s brand voice and thought leadership in AI-enabled SaaS and small business enablement
- Lead, coach, and grow a distributed marketing team of 15–20 across growth, content, product marketing, brand, and operations
- Own the marketing budget, attribution models, dashboards, and performance forecasting
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