Senior Strategist, Lifecycle Marketing - DTC Ecommerce

UN/COMMONDTC ecommerce

United Kingdom Latin America EuropeContractSenior

Salary not disclosed

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Job Details

5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands
Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
Extensive experience working with Klaviyo is required
Strong experience managing and optimizing retention programs
Experience working with Shopify or supporting Shopify-based ecommerce brands
Strong understanding of lifecycle marketing analytics and performance reporting
Ability to translate performance data into actionable marketing strategies
Strong client communication and presentation skills
Ability to work independently while collaborating with distributed teams
Bachelor’s degree or equivalent professional experience

Develop lifecycle marketing strategies for assigned ecommerce client accounts
Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
Evaluate retention program performance and recommend improvements that drive measurable growth
Serve as a strategic advisor for assigned client accounts
Lead client strategy discussions and presentations
Provide guidance on lifecycle marketing best practices and platform capabilities
Analyze lifecycle marketing performance data and translate results into actionable recommendations
Develop reporting and presentation materials that communicate performance insights and strategic opportunities
Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution

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