Brand and Content Lead
C
ComunFinTech
Mexico, New York, Mexico City, US Eastern TimeFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English, Spanish
- Experience
- 6+ years of experience in content creation and management (2+ years in management)
- Required Skills
- Content creationContent managementSEODigital Marketing
Requirements
- Proven experience designing brand health measurement systems and showing results against it
- Experience managing full-time talent
- Experience managing creative processes through third parties like agencies, creators, or brokers
- Proven track record implementing multi-channel creative strategies across brand, performance, lifecycle, web, and social
- Deep experience creating high-quality still, video and text formats fully leveraging AI tools
- Written and spoken fluency in both English and Spanish
- Proven cultural competencies around our core user – a Latin American immigrant in the US
- 6+ years of experience in content creation and management
- 2+ years in management
- Ability to work US East Coast hours defaulting to a US-based holiday schedule
Responsibilities
- Own our brand narrative: Define a clear, evidence-based brand structure and design a brand strategy that translates into clear, emotionally resonant storytelling
- Drive creative excellence: Own the operational delivery of creative content across social, email, web, paid media, and out-of-home (OOH campaigns) across a variety of formats (e.g., short and long-format video, static, paid media creative, email / lifecycle, and visual elements in our product)
- Effectively leverage a diverse set of resources: Identify and leverage third-party resources (e.g., agencies, AI tools, creators) to maximize the time our in-house team spends elevating our messaging and capabilities
- Measure impact for organizational alignment: Fully define and own our brand evaluative and measurement system that guides organizational investment decisions and aligns to product, acquisition and user sentiment objectives
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