- Develop, own, and continuously evolve Webriy's complete brand identity — logo system, typography, color palette, iconography, and tone of voice
- Build and maintain a comprehensive brand style guide used across product UI, marketing, sales, and social media
- Lead visual storytelling across all channels — website, email campaigns, social platforms, blog, and product onboarding experiences
- Collaborate with the product and engineering teams to ensure in-product branding is consistent with the external brand
- Conduct regular brand audits and competitive landscape analysis to maintain a sharp, differentiated brand presence
- Design high-quality marketing collateral including landing page visuals, pitch decks, case study layouts, social creatives, and product explainer graphics
- Define and refine brand messaging frameworks — taglines, positioning statements, and value propositions — aligned with Webriy's target audience
- Brief and manage external designers or freelancers when scaling campaign output
- Track brand performance metrics including design consistency, brand recall, and share of voice
- Partner with the SEO and content teams to align visual branding with content strategy and paid campaigns
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