Lead Digital Media Buyer
Latin AmericaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Google AnalyticsHubSpot
Requirements
- 4+ years of experience in media buying
- Experience in an agency setting or with companies providing B2B services/recruiting to software development firms
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)
- Proven track record of managing performance marketing campaigns with a focus on results
- Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers)
- Exceptional analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Self-motivated, detail-oriented, and able to work independently and as part of a team
- Proficiency with media buying and planning tools
- Must have experience with Google Ads and Hubspot
Responsibilities
- Execute data-driven media buying strategies that align with client goals and target audiences
- Conduct market research to identify the most effective media channels
- Analyze historical campaign data to inform media mix and performance projections
- Recommend channel-specific budgets and optimize spend based on performance metrics
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools
- Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display
- Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results
- Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills
- Manage and allocate media budgets effectively across channels to maximize campaign performance
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets
- Identify opportunities for cost-saving without compromising campaign effectiveness
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