Digital Media Buyer
Remote, Latin AmericaPart-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Google AnalyticsHubSpot
Requirements
- 4+ years of experience in media buying
- Experience in an agency setting or with companies providing B2B services/recruiting to software development firms
- Strong media and advertising foundation
- Well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager
- Experience with Google Ads and Hubspot
- Ability to audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels
- Deep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and how to diagnose and recover from CPC inflation
- Hands-on experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B-specific targeting strategies
- Experience closing the feedback loop between lead quality and campaign targeting
- Experience building performance reports and presenting campaign results to clients
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)
- Proven track record of managing performance marketing campaigns with a focus on results
- Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.)
- Exceptional analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Self-motivated, detail-oriented, and able to work independently and as part of a team
- Proficiency with media buying and planning tools
Responsibilities
- Plan, present, execute, and optimize all media strategies
- Audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels
- Execute data-driven media buying strategies that align with client goals and target audiences
- Conduct market research to identify the most effective media channels
- Analyze historical campaign data to inform media mix and performance projections
- Recommend channel-specific budgets and optimize spend based on performance metrics
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools
- Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display
- Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills
- Manage and allocate media budgets effectively across channels to maximize campaign performance
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets
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