Lead Digital Media Planner/Buyer
Remote, Latin AmericaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Google AnalyticsHubSpot
Requirements
- 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)
- Proven track record of managing performance marketing campaigns with a focus on results
- Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.)
- Exceptional analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Self-motivated, detail-oriented, and able to work independently and as part of a team
- Proficiency with media buying and planning tools
- Experience with Google Campaign Manager
- Experience with Meta Ads Manager
- Experience with LinkedIn Ads
- Experience with Google Ads
- Experience with Hubspot
Responsibilities
- Develop comprehensive media plans aligned with client goals and target audiences
- Conduct in-depth research and analysis to identify optimal media channels and strategies
- Determine budget allocation across channels based on performance and objectives
- Stay abreast of emerging digital media trends, technologies, and AI integrations
- Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process
- Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display)
- Manage relationships with external vendors responsible for day-to-day campaign management
- Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills
- Analyze campaign performance data to identify areas for optimization and improvement
- Generate regular reports on campaign performance and insights
- Manage and allocate media budgets effectively across channels to maximize campaign performance
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets
- Identify opportunities for cost-saving without compromising campaign effectiveness
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