Principal Product Marketing Manager, Developer
1
1PasswordCybersecurity, SaaS
United States, CanadaFull-TimePrincipal
Salary185000 - 305000 USD per year
Job Details
- Experience
- 8+ years of B2B SaaS product marketing experience, with 5+ years in developer tools, DevOps/DevSecOps, platform engineering, identity, or security categories
- Required Skills
- RESTful APIs
Requirements
- 8+ years of B2B SaaS product marketing experience
- 5+ years in developer tools, DevOps/DevSecOps, platform engineering, identity, or security categories
- Experience engaging with developer communities or contributing to developer evangelism programs
- Hands-on experience with developer-facing technologies (SDKs, APIs, CLIs, cloud-native tooling, open-source tools)
- Strong track record marketing technically deep products, including: identity and access management, secrets management, machine/service identity, CI/CD and automation tooling, cloud-native application architectures, DevOps/DevSecOps practices
- Deep understanding of modern development workflows and how developers and platform teams adopt tools
- Background in creating thought leadership for new or rapidly evolving technical spaces
- Ability to turn emerging technical trends into opinionated product positioning
- Proven success launching complex, fast-evolving technical products
- Comfort navigating ambiguity and shaping category narratives
- Strong ability to synthesize insights across product, engineering, security, and customer teams
- Exceptional storytelling skills for both technical practitioners and executive audiences
- Confidence representing 1Password in cross-functional settings, analyst briefings, customer conversations, and industry events
- Ability to act as a credible, trusted voice within developer, DevOps and DevSecOps communities
Responsibilities
- Lead Product Marketing for 1Password Developer solutions
- Own product marketing for 1Password’s solutions supporting developers, DevOps/DevSecOps, and teams building internal tools or automated agents.
- Explain how developers—from senior engineers to non-traditional builders—use 1Password to securely build, deploy, and operate applications and automation.
- Articulate how 1Password secures identities, secrets, services, and machine-to-system access across modern software delivery.
- Position capabilities such as secrets management, service identity, agent provisioning, and infrastructure integrations as foundational to secure development.
- Build demos, sample apps, and open-source modules that showcase 1Password developer workflows.
- Partner with Product to understand use cases across DevOps, platform engineering, automation, and modern application development.
- Drive Cross-Functional Strategy
- Work with Product and Engineering to bring new features to market with strong, differentiated value for technical audiences.
- Build go-to-market plans that resonate with developers, DevOps/DevSecOps teams and technical decision-makers.
- Support Sales, Customer Success, and Enablement by connecting technical capabilities (e.g. identity, secrets, automation controls) to clear customer outcomes.
- Craft Clear and Credible Narratives
- Translate complex topics such as secrets management, machine identity, privileged access, automation governance, and agent-driven workflows into simple, compelling messaging.
- Shape thought leadership around the two major customer challenges:
- Discovering and securing developer-driven or shadow automation projects, including new agents and internal tools.
- Enabling every developer to become a secure developer, regardless of experience level or tooling.
- Represent 1Password’s perspective on secure development, automation, and emerging engineering practices while maintaining trust, safety, and usability.
- Support Platform & Ecosystem Storytelling
- Position APIs, SDKs, integrations, and ecosystem partnerships as essential components of a secure development and automation platform.
- Ensure our capabilities map to real developers, DevOps, and similar use cases.
- Contribute to the broader platform narrative as organizations expand automation, service-to-service interactions, and internal development.
- Be a Strategic Voice Internally & Externally
- Participate in developer communities, technical forums, and industry events to grow 1Password’s presence in the developer ecosystem.
- Engage in analyst briefings, customer discussions, partner conversations, and events related to development security, automation, and emerging engineering practices.
- Provide insight into how engineering, platform, and security teams adapt their workflows as internal development, automation, and agent-driven processes accelerate.
