8-10 years of experience in social and community, or 5+ years with demonstrated cultural fluency. Deep understanding of social trends, memes, creators, and communities. Proven track record of sparking conversation and building community. Strong creative instincts and storytelling skills across various formats. Experience collaborating with creators and cultural voices. Comfort moving fast in real time with good judgment. Analytical mindset with experience in social listening and reporting tools. Collaborative, curious, and energized by cross-team work.