8-10 years of experience in social and community (or 5+ with exceptional qualifications). Deep understanding of current trends, memes, creators, and communities. Proven track record of sparking conversation and building community. Strong creative instincts and storytelling skills across various formats. Experience collaborating with creators and cultural voices. Comfortability in fast-paced environments with sound judgment. Analytical mindset with experience in social listening and reporting tools. Collaborative, curious, and team-oriented.