Senior Marketing Events Manager

5-7 years of experience in field or event marketing, preferably in B2B SaaS or nonprofit technology Proven track record of executing events that influence pipeline and build brand equity Deep understanding of the event lifecycle—from strategy and logistics to content and measurement Strong collaboration skills and experience working closely with Sales, Customer Success, and cross-functional teams Creative, agile, and highly organized, with exceptional time management Experience with Salesforce, ClickUp, Swoogo, and/or other event management tools Comfortable working with distributed teams and traveling up to 35% of the time Bachelor's degree preferred, ideally in Marketing, Communications, or a related field

Identify and prioritize industry events aligned with business goals Develop a strategic event calendar Collaborate cross-functionally to create integrated events Lead end-to-end event logistics, including vendors, venues, budget, and on-site execution Ensure brand consistency across all experiences Partner with stakeholders to host roundtables, meetups, and forums Define and track KPIs, report on event impact, and use insights to refine strategy Act as the connective tissue between Marketing, Sales, and Product Lead cross-functional project management Support GoFundMe’s annual flagship event, Collaborative