Strong experience writing brand and marketing copy across web, email, ads, and product or in-app surfaces Understands how brand voice, messaging strategy, and narrative work together Can adapt tone and structure to different channels, audiences, and contexts Comfortable explaining thinking and presenting work to stakeholders Enjoys collaborating in cross-functional, fast-moving environments Manages multiple projects without losing sight of quality or detail Familiar with maintaining or contributing to voice and tone guidelines or messaging frameworks Familiar with working with designers to align words and visuals Familiar with tools like Figma, Miro, Notion, and modern AI-assisted writing tools Experience writing or scripting for video Exposure to creative production workflows Familiarity with UX writing or SaaS product copy Experience collaborating with or guiding external creative partners