Senior Lifecycle Marketing Manager, Provider Marketing
125520 - 156900 USD per year
Location:United States
Languages:English
Seniority level:Senior, 6+ years
Experience:6+ years
Skills:
Project ManagementData AnalysisA/B testingCross-functional collaboration
Requirements:
6+ years of experience in lifecycle, or retention marketing, ideally in healthcare or a marketplace environment Proven success leading multi-channel engagement programs from strategy through execution Experience with segmentation, personalization, and testing strategies Proficient in marketing automation and analytics platforms (e.g., Iterable) Strong collaborator with excellent communication skills
Responsibilities:
Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction Design and launch multi-channel campaigns tailored to key moments across the provider journey Partner closely with cross-functional teams including Clinical Operations, Product, and Data Use performance data and experimentation to inform continuous improvements Build scalable segmentation and journey strategies
