Senior Manager, Google Paid Media

Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) Advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.) Experience leading cross-channel growth strategies Experience building high-performing paid media playbooks for Google’s full ecosystem Ability to leverage audience, creative, and bidding strategies Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads Exceptional communication and collaboration skills Leadership experience mentoring and developing paid media teams 6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year) 2+ years in a leadership or people management role

Lead paid media strategy for FinanceBuzz across Google’s advertising ecosystem Drive profitable growth and operational excellence Oversee high-impact campaigns, testing roadmaps, and optimization strategies Partner with media managers to plan and allocate resources Identify scalable opportunities and improve efficiency Shape the future of paid media roadmap Set new standards for analytical depth, automation, and executional precision Own paid media performance across Google Ads channels Deliver consistent growth in spend and profitability Mentor paid media manager Partner with creative & yield teams to align ad copy messaging, landing page experience, and testing strategies Build scalable frameworks for campaign testing, data analysis, and creative iteration Drive cross-functional collaboration Identify and champion new Google platform opportunities, betas, and expansion strategies Enhance Launch Potato’s Google media-buying playbooks