Lead campaign and content strategy across major launches, campaigns, brand moments, and events. Manage social channels (LinkedIn, Instagram, Facebook, X) and launch/grow TikTok presence. Build and manage influencer and creator programs. Own social analytics, reporting, and competitive insights. Execute editorial calendar with personality and purpose. Create processes for team organization. Engage and grow community daily. Create original content for executives reflecting their authentic voices. Use data to prove campaign success and tell the story behind numbers. Experiment and test new tactics for audience reach. Contribute to building the world's leading customer engagement platform.