Master all social media platforms (Twitter, Facebook, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, TikTok). Develop organic and paid social media strategies, counseling clients on best practices. Write compelling social media content and collaborate with creative teams. Act as day-to-day social media lead across multiple healthcare accounts. Advise on execution of social media tactics including content development, distribution, paid promotions, and results reporting. Maintain in-depth knowledge and understanding of social media trends and platforms. Manage multiple competing deadlines and prioritize effectively.