Senior Social Media Manager

8+ years of social media experience in a consumer-facing brand with >500k followers Deep expertise across Babylist’s core social platforms: Instagram, Facebook, Reddit, and especially TikTok A true TikTok native, understanding how organic content thrives and working with creators and trends in real time Strategic thinker with proven ability to scale social programs, grow audiences, and deliver measurable results Hands-on content creator with experience producing platform-native content, including short-form video Strong creative judgment and trend fluency Analytical and data-driven Experience with branded social content and understanding of effective brand partnerships on social Thoughtful and agile communicator Deeply empathetic toward Babylist’s audience An early adopter of AI tools for social media

Lead the strategic overhaul of Babylist’s social presence Create content that connects emotionally and culturally with expecting families Act as the creative and strategic lead on TikTok Collaborate closely with internal partners across PR, influencer, brand partnerships, editorial, acquisition, and creative Set and track meaningful KPIs Use AI and emerging tools to scale creativity and efficiency Respond quickly and intentionally to trends, conversations, and feedback Amplify the voice of our audience Lay the foundation for the future of social at Babylist