Develop and execute a social media strategy to increase engagement, reach, and brand visibility. Plan, create, and schedule high-quality content across Meta platforms and LinkedIn. Monitor analytics and track KPIs including follower growth, engagement rate, and comment activity. Collaborate with internal teams to align social content with marketing campaigns and product launches. Manage community interactions — responding to comments, messages, and mentions promptly. Stay updated with the latest social media trends, AI innovations, and travel industry insights.