- Coordinate organic promotion with the Community Manager across forums, Reddit communities, Facebook groups, and Discord channels.
- Manage paid advertising campaigns, including budgets, targeting, creative testing, and optimisation.
- Identify and approach influencers and creators to develop partnerships and cross-promotion opportunities.
- Develop sponsorship opportunities, giveaway ideas, and promotional campaigns to grow users and subscriptions.
- Create and coordinate marketing content across LinkedIn, Facebook, X, Instagram, YouTube, and other social channels.
- Track campaign results, advertising spend, user acquisition costs, and subscription conversions.
- Use campaign findings to improve marketing performance.
- Work with the product team to understand Hefty.gg features and communicate their value to potential users.
Digital Marketing