Head of Paid Search

Minimum of 6-10 years of experience in media planning and buying strategies within the advertising industry, focusing on Paid Search in Google & Microsoft Minimum of 4+ years of prior staff management, development, and mentoring experience Demonstrated ability to build and lead teams to develop and execute paid search strategies Created high-level paid search strategies integrated into overall marketing plans Deep knowledge of all aspects of the search space: platforms, vendors, measurement, content, media, technology, UX Strong understanding of how creative, measurement tools, and audience play a role in the Search landscape Proficient knowledge with Google & Bing ad planning/buying Proven ability to be innovative and strategic in creating and managing a paid search discipline Experience scaling paid search customer acquisition campaigns (ecomm and lead gen experience required) Working experience managing multi-million dollar yearly media budgets Ability to perform media performance analysis and create business plans to improve team output and client performance Demonstrated ability to think strategically about complex issues Willingness to monitor as needed outside of operational hours Ability to delegate efficiently and manage internal media teams Track record of participating in successful new business pitches Ability to use consumer insights data, platform performance, and key paid search trends to inform strategies and plans Strong time and project management skills Excellent oral, written, and interpersonal communication skills Active Paid Media certifications preferred

Manage a team of 90+ individuals with 6 direct reports Lead paid search strategy with a holistic, full-funnel approach Evolve and implement futuristic ad tech and AI solutions Work directly with CEO, CRO, and SVPs on new business and PR initiatives Drive paid search work including strategy, expertise, and measurement Identify paid search opportunities for clients aligned with their goals Act as a central resource for paid search information and knowledge sharing Partner with interdisciplinary teams and agency leadership to develop OKRs and strategic initiatives