Content Marketing Manager
70000 - 90000 CAD per year
Company:Craver
Location:Canada
Languages:English
Seniority level:Manager, 3+ years
Experience:3+ years
Skills:
LeadershipProject ManagementAdobe Creative SuiteGoogle AnalyticsJiraContent creationContent managementCommunication SkillsCollaborationSEOMentoringWritten communicationResearchFluency in EnglishMarketingEditingTeam managementDigital MarketingCRM
Requirements:
Degree in Marketing/Communications/Business or equivalent experience 3+ years in a Content Marketing role Portfolio demonstrating content marketing experience Experience in a B2B SaaS environment (preferred) Excellent grasp of the English language Strong writing skills Ability to shape content for different tones, voices, and audiences Experience managing agencies, contractors, direct reports, or partners Familiarity with SEO & GEO principles Experience producing video projects Understanding of email marketing Highly results-driven focus on impact Curious about coffee shops and QSRs
Responsibilities:
Create and oversee the delivery of the content plan Work with Director of Marketing to create annual content plan Lead and mentor Content Marketing Specialist Collaborate with media partners for co-created content Own the Craver blog and produce ad creative Manage email communications and social media Develop new content channels Ensure content strategy drives customers Create thought-leadership content Create content for the Sales Team Stay updated on industry issues and opportunities Measure content performance and understand customer journey
