Head of Viral Marketing (Products & Services)
M
MrBeastMarketing, Media
New York, Greenville, NCFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 10 or more years
- Required Skills
- LeadershipBusiness DevelopmentData AnalysisPeople ManagementProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipStrategyBusiness OperationsProduct AnalyticsContent creationProduct designSEOAgile methodologiesRESTful APIsCommunication SkillsAnalytical SkillsCollaborationProblem SolvingCustomer serviceMentoringMarketingTeam managementDigital MarketingA/B testingRelationship buildingCritical thinkingAccount ManagementTeamworkResearchMarket ResearchCreativityStrategic thinkingProcess improvementCRMAnalytical thinking
Requirements
- 10 or more years leading marketing, growth, or integrated marketing functions with direct accountability for business outcomes.
- Proven track record of turning cultural attention into sign-ups, usage, revenue, and repeat engagement.
- Strong commercial judgment across multiple business models.
- Deep understanding of how social and viral mechanics influence behavior across the full customer lifecycle.
- Experience building and scaling teams, systems, and processes in fast-moving, ambiguous environments.
- Ability to balance creative instinct with analytical rigor and performance discipline.
- Comfort operating at high velocity while making clear decisions with imperfect information.
Responsibilities
- Lead and grow the Viral Marketing organization.
- Design repeatable, social-first growth systems.
- Own and influence performance outcomes tied to viral and social-led marketing.
- Develop integrated launch and growth systems.
- Partner closely with Product, Performance Marketing, Analytics, Creative, and Production leadership.
- Lead growth initiatives with brand and retail partners.
- Establish clear reporting and learning loops.
- Hire, develop, and lead senior marketers and managers.
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