Head of Viral Marketing (Products & Services)

Posted 10 days agoViewed

New York, Greenville, NCFull-TimeMarketing, Media

Company:MrBeast

Location:New York, Greenville, NC

Languages:English

Seniority level:Lead, 10 or more years

Experience:10 or more years

Skills:

LeadershipBusiness DevelopmentData AnalysisPeople ManagementProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipStrategyBusiness OperationsProduct AnalyticsContent creationProduct designSEOAgile methodologiesRESTful APIsCommunication SkillsAnalytical SkillsCollaborationProblem SolvingCustomer serviceMentoringMarketingTeam managementDigital MarketingA/B testingRelationship buildingCritical thinkingAccount ManagementTeamworkResearchMarket ResearchCreativityStrategic thinkingProcess improvementCRMAnalytical thinking

Requirements:

10 or more years leading marketing, growth, or integrated marketing functions with direct accountability for business outcomes. Proven track record of turning cultural attention into sign-ups, usage, revenue, and repeat engagement. Strong commercial judgment across multiple business models. Deep understanding of how social and viral mechanics influence behavior across the full customer lifecycle. Experience building and scaling teams, systems, and processes in fast-moving, ambiguous environments. Ability to balance creative instinct with analytical rigor and performance discipline. Comfort operating at high velocity while making clear decisions with imperfect information.

Responsibilities:

Lead and grow the Viral Marketing organization. Design repeatable, social-first growth systems. Own and influence performance outcomes tied to viral and social-led marketing. Develop integrated launch and growth systems. Partner closely with Product, Performance Marketing, Analytics, Creative, and Production leadership. Lead growth initiatives with brand and retail partners. Establish clear reporting and learning loops. Hire, develop, and lead senior marketers and managers.