Lead financial strategy, planning, and analysis. Partner with CEO to build and operationalize a three-year financial model. Provide financial leadership during the services-to-product transition. Oversee GAAP accounting, tax, audit, and compliance. Own B2B SaaS and product economics. Optimize pricing, forecasting, incentives, and go-to-market investment. Modernize finance systems and tooling, integrating platforms and applying AI/automation. Build, mentor, and lead a high-performing finance team.