General Manager, New Ventures

8-10+ years of experience in consumer health, digital health, or consumer technology, with direct experience either as a founder or in product management Prior experience launching and scaling a new consumer product or business with ownership over growth and outcomes, ideally in healthcare or another regulated environment Strong GM instincts, including comfort owning a P&L and making tradeoffs with accountability for results Deep experience with consumer funnels, growth metrics, experimentation, and unit economics Ability to lead through influence in a matrixed organization High bar for product quality, user experience, and brand integrity Founder mindset: strategic, fast, takes end-to-end ownership, but highly execution-oriented

Own the end-to-end launch and scale of Maven’s consumer business Build and manage the consumer P&L, including forecasting, unit economics, and contribution margin Design, optimize, and continuously improve the full consumer journey: acquisition, onboarding, clinical intake, conversion, engagement, and retention Establish clear metrics, dashboards, and operating rhythms to track funnel performance and cohort behavior Serve as the business owner for consumer product and marketing, setting priorities and outcomes in partnership with centralized teams Define the consumer product roadmap alongside Product, Engineering, and Clinical leaders Shape positioning, messaging, and go-to-market strategy grounded in consumer insight and trust Own consumer acquisition strategy across paid, owned, and partner channels Identify, test, and scale new growth levers Balance short-term growth with long-term brand equity and retention Partner with Clinical, Legal, Operations, and Compliance to ensure consumer offerings are safe, compliant, and operationally sound Anticipate scaling challenges and proactively solve them Deliver a high-quality, trust-building consumer experience consistent with Maven’s standards Lead a consumer product and marketing team across growth, product, and operations Create clarity, momentum, and accountability in a fast-moving, ambiguous environment Act as a strong cross-functional leader across Maven’s executive team