Strong analytical and problem-solving skills Proficiency in SQL for data extraction and transformation Experience with Qlik, Tableau, Power BI or similar BI tools Understanding of A/B testing principles, funnel metrics, and campaign performance Experience with Dialler systems and campaign setup (or ability to learn quickly) Strong communication skills Comfortable working with numbers related to Life Time Value Commercially minded Detail-oriented and thorough Able to manage multiple tasks, prioritize based on commercial impact, and work independently Collaborative and proactive