- Lead on responding to all customers across Instagram, TikTok and LinkedIn (DMs, comments, tags) including any product support.
- Maintain and evolve our tone of voice in public-facing channels.
- Identify and elevate UGC, testimonials, and strong community stories.
- Create thoughtful surprise and delight moments that build loyalty.
- Lead monthly documentation of community trends.
- Spot recurring themes, questions and pain points on socials.
- Feed into weekly and monthly insight reports and ad hoc analysis.
- Track community sentiment shifts and emerging trends.
- Reflect sustainability themes in tone and customer responses.
- Champion mission-led, transparent language across CX channels.