Own and execute internal performance marketing strategy. Manage and optimize website performance, email marketing, paid media, CRM campaigns, and digital funnels. Execute performance-driven marketing initiatives for client accounts. Plan and support agency events, sponsorships, and community activations. Develop high-impact presentations, case studies, and thought-leadership assets. Partner with leadership on brand campaigns, award submissions, PR initiatives, and market positioning. Coordinate timelines, deliverables, and workflows. Track, analyze, and report on performance metrics to optimize campaigns.