Marketing Operations Specialist (Marketo)

3-5+ years hands-on experience administering and building in Marketo, including lifecycle workflows, scoring models, nurture programs, data structures, and Marketo → Salesforce integrations. Strong experience building, testing, and optimizing email campaigns and nurtures, including segmentation, dynamic content, domain warm-up, sender reputation management, and compliance (GDPR, CAN-SPAM). Demonstrated ability to design and maintain lifecycle stages, behavioral scoring models, and lead routing logic across Marketo, Salesforce, and enrichment tools. Experience supporting the operational components of paid, ABM, webinar, event, and product launch campaigns (forms, landing pages, tracking, smart campaigns, triggers). Experience with tools like Salesforce, ZoomInfo, 6sense, Chili Piper, or similar platforms. Strong understanding of data hygiene, field mapping, enrichment, consent management, and database governance best practices. Ability to build dashboards and analyze funnel metrics, attribution reports, and email/lifecycle performance using Salesforce, Marketo, Excel, and (bonus) Tableau/Looker/SQL. Comfortable working with complex workflows, integrations, troubleshooting cross-system issues, and documenting scalable processes/SOPs. Ability to quickly adopt and operate new GTM tools such as Clay, Airtable, Zapier, and Make.com.

Administer, manage, and optimize all Marketo programs, workflows, data structures, integrations, and system configuration. Build, QA, and launch high-impact email campaigns and nurture programs. Manage email deliverability, domain health, and sending infrastructure. Ensure field accuracy, list quality, enrichment completeness, consent and opt-in/out compliance, governance standards, and overall data integrity. Own lifecycle flows, behavior-based triggers, scoring rules, and lead routing across Marketo, Salesforce, and enrichment tools. Build segmentation for contacts and accounts across Marketo, Salesforce, ZoomInfo, 6sense, and other GTM tools. Process event lists and external imports, ensure correct assignment and routing. Manage and integrate tools like 6sense, Chili Piper, and ZoomInfo across Marketo and Salesforce. Build and maintain all operational components for paid programs, ABM plays, webinars, events, and product launches. Deliver consistent, standardized weekly dashboards showing opportunity-level attribution, channel and campaign segmentation, and insights into multi-channel and email performance.