- Develop and execute SEO content strategies to improve organic traffic and ecommerce performance
- Conduct keyword research focused on commercial-intent and non-branded search terms
- Write and optimize collection page copy, product descriptions, buying guides, and blog articles
- Implement on-page SEO best practices including title tags, meta descriptions, internal linking, and heading structures
- Monitor content performance using Google Search Console and Google Analytics
- Identify content gaps and opportunities to improve rankings and conversions
- Collaborate with internal teams to maintain content consistency and SEO alignment
- Maintain consistent production output and independently manage deadlines
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