Director of Content- Health & Wellness REMOTE (Pacific Time Zone Required)

7+ years of copywriting experience At least 3 years in a leadership role Proven track record in direct response and performance marketing Experience managing and developing copywriting teams Deep understanding of customer psychology Ability to write across formats: long-form VSLs, short-form ads, email, landing pages, and social Data-driven mindset with experience using copy testing and analytics Familiarity with FTC compliance requirements for health and supplement marketing Strong project management skills Experience with DTC ecommerce subscription businesses preferred Comfortable working in a fast-paced, remote environment

Own messaging strategy and brand voice across all customer touchpoints Lead and build a team of copywriters Develop copy for landing pages, VSLs, ads, email campaigns, product pages, and review sites Create ad copy frameworks for Meta, TikTok, Google, Bing, and native advertising platforms Drive email and SMS copy strategy to improve metrics Partner with the Creative Director to ensure copy and visual creative elements work together seamlessly Establish copy testing frameworks and drive continuous optimization Ensure all content meets FTC compliance standards for the supplement industry Support new product launches with compelling copy Collaborate with Product Development to translate ingredient science into customer benefits