3-5 years of experience in a similar role in the Information technology field Bachelor's degree in business, marketing, or a related field Excellent communication skills (written, verbal, presentation) Advanced SQL skills (window functions, stored procedures, CTE’s) Proficient Python skills Knowledge of data types and database structures Proficient in general Go-to-Market (GTM) principles and strategies Thorough understanding of digital marketing data (lead generation, lead lifecycles, web analytics, A/B testing, Paid Advertising, attribution models) Advanced proficiency with business intelligence tools (Looker, Power BI, Tableau)