Own the full lifecycle of individual content projects including webinars, podcasts, on site customer case studies, and long form promotional videos from planning through launch and review. Translate strategic briefs such as goals, audience, funnel stage, and topic into clear project plans, timelines, scripts, and run of show documents. Plan and execute video productions including shot planning, gear planning, directing on camera talent, and managing on site logistics. Perform basic editing and manage post production workflows with external editors and videographers. Source, brief, and manage freelance vendors and partners while holding them accountable to timelines, budgets, and quality standards. Make funnel aware content decisions and collaborate with Demand Gen, Product Marketing, and Sales to support specific campaigns and sales motions. Repurpose flagship projects into derivative assets for broader distribution. Track performance, summarize learnings, and propose small thoughtful experiments to improve future content.