Sr Social Media Manager - PIM Media

5+ years of B2B professional social media experience Proven success in growing engaged audiences on social media Strong video editing and storytelling skills Experience running paid social with performance accountability, including Meta Business Suite, LinkedIn, and Reddit ads Ability to manage paid campaigns and A/B test creatives Comfort with creative autonomy Curiosity about law, business, and brand storytelling Background in simplifying complex concepts for business audiences

Lead organic and paid strategy across TikTok, Instagram, and LinkedIn Act as the voice and visual steward of PIM Media Manage the full content cycle: concept, script, edit, publish, and analyze Develop a consistent posting schedule Partner with Rankings' branding department for creative cohesion Work closely with the Media Team to align promotions Produce scroll-stopping content Repurpose podcast footage into social-first formats Write hooks, captions, and thumbnails designed to convert engagement Own paid social strategy and budget management Test, optimize, and scale boosted content with clear ROI expectations Establish KPIs tied to follower growth, engagement rate, and downstream traffic Report performance clearly and regularly Build asset templates and creative systems Monitor performance analytics weekly Manage paid budgets efficiently and report on ROI Experiment with new formats and trends Help establish the KPIs that define success for PIM Media’s social growth