Senior Director, Paid Marketing (Search & Display)

Master’s degree or foreign degree equivalent in Marketing, Business Administration or related field. Two (2) years of experience in social marketing, or in the job offered or related role. Experience with Google Ads, Microsoft Ads and Apple Ads required. Experience with YouTube advertising and Display partners and networks outside of Google strongly preferred. Paid Search platforms, including Google Ads and Microsoft Ads, with deep understanding of platform algorithms and API usage. Data analysis and interpretation, including statistical analysis, cohort analysis, and attribution modeling. Proficiency with SQL and data visualization platforms (e.g., Tableau, Looker). Campaign structure and optimization, including campaign, ad group and keyword management and automated bidding strategies. Competitive analysis, with proficiency across Google Keyword Planner as well as 3rd party tools like SEMrush, Ahref, and/or Spyfu. Budget management and forecasting, with advanced proficiency in Excel and/or Google Sheets. Shopping Campaign (PLA) management, including product feed optimization using Google Merchant Center and Feedonomics. Scripting and automation, including using Google Ads Scripts, API integrations, and regular expressions. Experimental design and statistical significance, and the ability to execute and analyze A/B, pre-post, and lift tests. SEO principles, including how website technical health impacts paid search performance. Landing page optimization, including A/B testing, heatmapping and funnel analysis using tools like Optimizely and Hotjar.

Oversee paid search and display channels ensuring ROI targets are achieved. Ensure best practice setup and ongoing management of campaigns. Accountable for ROI variance to plan and reporting. Develop optimization strategies for competitive advantage. Drive improvement in day-to-day marketing automation/operations. Develop, maintain and grow strong relationships with relevant partners. Deliver regular reporting on cost efficiency of paid search/display investment. Work cross-functionally with internal product & analytics teams. Manage the forecast/plan of monthly paid search budgets. Provide clear and defined roles and responsibilities for team positions. Independently manage personal development plans for direct reports. Develop search knowledge, tech knowledge and skill set of direct reports. Collaborate closely with the product development team. Work with existing external partners to explore and execute on opportunities. Work with data science and analytics team to leverage ML in channel operations. Domestic travel required, 10%.