5+ years of experience in DTC, eCommerce, or marketplace sales planning, forecasting, or analytics. Strong analytical and financial acumen with experience translating performance data into actionable business insights. Proficiency in Excel/Google Sheets and experience with analytics tools such as PowerBI, Looker, or Tableau. Understanding of eCommerce metrics and drivers (traffic, conversion, AOV, ROAS, etc.). Experience collaborating cross-functionally with marketing, merchandising, finance, and operations teams. Proven ability to manage multiple priorities in a fast-paced, results-driven environment.