Document, optimize, and scale GTM processes across pipeline creation, lead conversion, renewals, and expansion. Capture and prioritize business requirements, translating them into operational workflows. Support operational execution of Marketing-to-Sales handoffs, lead routing, campaign tracking, and performance measurement. Lead cross-functional initiatives and special projects for continuous improvement. Identify gaps, inefficiencies, and friction points, implementing solutions for revenue growth. Collaborate with GTM Systems Ops and Analytics for data integrity, dashboards, and reporting.