Document, optimize, and scale GTM processes across pipeline creation, lead conversion, renewals, and expansion. Serve as the operational connector across GTM teams. Identify process gaps and inefficiencies, implementing solutions. Capture and prioritize business requirements from GTM leaders, end-users, and system teams. Document end-to-end workflows. Support operational execution of Marketing-to-Sales handoffs, lead routing, and campaign tracking. Translate company-level growth objectives into operational plans and execution roadmaps. Act as a liaison across Marketing, Sales, CS, Product, Growth, and Strategy teams. Manage operational components influencing revenue, including pricing updates, demand planning, and renewal cycle management. Structure and lead complex, cross-functional initiatives.