Customer Marketing Manager

5–8+ years of experience in B2B SaaS customer marketing, content, or lifecycle programs Proven ability to produce and manage customer stories, campaigns, and content that drive retention and expansion Strong writing and editing skills Hands-on experience with marketing automation, CRM, in-app messaging, and segmentation/measurement tools Ability to manage cross-functional collaboration Experience coordinating localization and regional reviews Builder mindset: ability to create scalable processes, templates, and calendars Proficiency with Google Suite, CMS platforms (Webflow), HubSpot, Linear, Pendo, and webinar/user research tools

Develop and manage editorial and communications calendar Create and optimize customer advocacy programs, reference pipelines, case studies, and testimonials Design and execute cross-sell and upsell campaigns Refresh onboarding and adoption communications Maintain website content, blogs, and resource center entries Manage content localization workflows with regional reviewers Partner with internal teams and agencies to produce marketing content