2+ years experience at a performance/digital marketing agency supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units Proficiency in LinkedIn Campaign Manager, Zoominfo, 6Sense Strong understanding of Paid principles (keyword research, ad copywriting, bid management, optimization) Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel Experience with audience segmentation Proven success with mid-market or enterprise accounts Ability to translate strategy and tell stories with data Ability to organize, prioritize, and manage multiple projects