Content Marketer

5+ years of experience in B2B content marketing, communications, or a related role, ideally within the SaaS or fintech sector Proven experience in content production, editorial management, or similar marketing roles Expertise in building and leveraging AI tools (e.g., ChatGPT, generative design/video platforms) for content creation, optimization and scaling Strong understanding of search strategies across SEO, AEO and GEO – with hands-on experience in content discoverability and distribution Ability to manage contractors and freelancers, with clear expectations, feedback and quality control Strong strategic thinking and the ability to align content with business objectives and audience needs Expertise in content lifecycle management, from ideation through execution and optimization Proficiency in content management systems (CMS), SEO tools (e.g., Google Analytics, SEMrush), and digital marketing platforms Excellent project management skills Superior written and verbal communication skills Strong collaboration and stakeholder management skills

Oversee content lifecycle and strategy Build and use AI tools for content efficiency Implement SEO, AEO, and GEO strategies Manage contractors and freelancers Manage centralized content model Contribute to content ideation and collaboration Manage content calendar and production Conduct research for content strategy Analyze content performance and report insights Oversee content development for various formats Support customer, demand generation, and product marketing teams Provide editorial feedback Coordinate cross-functional teams for content scaling Stay updated on content trends and AI tools Establish best practices for content creation and distribution Provide guidance on content for events and webinars Monitor competitor content and strategies Partner with the design team