Act as the lead copywriter for Website, Landing Pages, Email Nurtures, and Performance Ads. Oversee and maintain the brand voice across all content. Utilize Generative AI tools to build workflows and multiply output. Structure content for easy ingestion and citation by LLMs. Build prompt libraries and workflows for the marketing team. Edit AI-generated drafts for tone, accuracy, and human feel. Own the Social Media Calendar (LinkedIn, X/Twitter, Instagram, Threads, TikTok). Drive engagement by converting long-form assets into social content. Monitor trends in Tech and EdTech to keep Product School central to conversations.