Retail Marketing Manager

5-7 years of experience in retail marketing, channel marketing, trade marketing, or shopper marketing Experience managing retail marketing budgets and optimizing spend Familiarity with major U.S. retailers (Target, Walmart, Best Buy, Costco, etc.) and/or international retailers and marketplaces Strong negotiation skills and experience securing co-marketing investments or added-value placements Understanding of merchandising strategy, plan-o-gram development, and e-commerce content best practices Excellent analytical skills; ability to translate data into actionable insights Strong cross-functional collaboration and communication skills Highly organized, detail-oriented, and capable of managing multiple priorities Proficiency with analytics tools (e.g., Looker, Tableau), retail portals, and project management software a plus

Manage annual retail marketing budgets Track, measure, and optimize performance of retail marketing investments Develop and execute in-channel marketing plans for major retailers and e-tailers Negotiate co-marketing investments and promotional opportunities Oversee in-channel online product listings Create and maintain plan-o-grams and merchandising guidelines Secure optimal display space and e-commerce visibility Coordinate around key drive times for marketing placements Manage development and optimization of direct and channel-based promotions Serve as day-to-day contact for retail and e-tail partners Collaborate with Sales, Operations, Brand, Creative, and Product teams Leverage business analytics to evaluate program effectiveness Build dashboards and reports to communicate performance and insights