Head Of Marketing/ Marketing Automation Manager

2+ years in marketing automation / lifecycle marketing Proven ownership of end-to-end automation systems Hands-on experience with platforms such as: Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar Strong execution mindset with commercial accountability Comfortable operating at both strategy and execution level B2B, life sciences, biotech, or technical product experience (desirable) Experience working closely with Sales and CRM pipelines (desirable) Understanding of long sales cycles and repeat purchasing (desirable) Experience managing GDPR-compliant global audiences (desirable)

Design and operate the full marketing automation lifecycle Build scalable, documented automation workflows Own the marketing automation roadmap and execution Integrate automation across email, CRM, website forms, and paid retargeting Build and maintain segmentation based on various criteria Own data hygiene, lifecycle states, and enrichment Plan and execute automation for campaigns and promotions Align automation with Sales priorities Own the marketing automation platform end-to-end Ensure deliverability and compliance (GDPR, CAN-SPAM) Define and track success metrics Run A/B tests and continuously optimize based on performance data