Senior Product Marketing Manager, Coursera for Government

8+ years in B2B or B2G product marketing (or related marketing roles), 10+ years professional experience Experience implementing sales enablement strategies for field teams selling into government or complex industries Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences

Develop deep expertise in government, workforce development, and public-sector audiences to influence product and GTM strategy. Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers. Serve as a competitive expert on skills-training solutions in the public sector. Drive go-to-market strategy and execution for new features and solutions designed for government. Develop sales and marketing materials, serving as a subject matter expert. Partner cross-functionally to craft compelling narratives highlighting economic mobility and public impact.