Actively engage in consumer research initiatives to understand user needs, behaviors, and preferences. Ability to understand information architecture and think logically over the user experience. Work with the product and development teams to ensure that the design meets the visual and engagement goals as defined in the requirements across products. Incorporates design patterns, accessibility and consistent usage of design system components. Participate in design sprints, design workshops, and design thinking exercises to produce and refine ideas. Maintain, promote, and improve visual components and design system when necessary. Design user experiences that are simple, intuitive, and elegant.